Rolling Stone on Twitch will characteristic stay music, trade information, artist interviews, and extra.
Twitch has partnered with legendary music publication Rolling Stone to launch a brand-new channel on the streaming platform. Titled Rolling Stone on Twitch, the channel will characteristic a wide range of content material for music followers, together with information, interviews, and stay performances.
Rolling Stone on Twitch goes stay Monday via Friday from 1-3 PM PT/ 4-6 PM ET on the publication’s new Twitch channel. It is going to be hosted by Rolling Stone producers Tia Hill and Jon Weigell as a spread present, with authentic segments and current franchises occurring each Monday, Wednesday, and Friday. Stay musical performances are scheduled each Tuesday and Thursday. This week’s company embrace Marcus King, Ted Park, and the Russo brothers.
Twitch’s vice chairman of music Tracy Chan stated the corporate believes Twitch is just not solely the intersection between artist and fan but in addition the place the place the 2 can create collectively.
“We imagine that the way forward for music will likely be outlined by a deeper interplay between artists and followers, the place they don’t seem to be solely partaking with one another but in addition creating collectively,” Chan stated in a press launch. “This occurs on daily basis on Twitch, and it has been extremely thrilling to see an increasing number of individuals discover Twitch because the house for one of these interplay to unfold.”
Rolling Stone president Gus Wenner echoed Chan’s sentiment, saying the publication will use its pedigree to create high-level content material.
“We’re honored to be part of Twitch’s rising music technique and can leverage our entry, authority and storytelling talents to create significant content material on the highest degree,” Wenner stated.
This partnership comes at an fascinating time for Twitch. The platform has confronted continued scrutiny for its handling of music and the wanton approach it offers out DMCA takedowns. Twitch’s music insurance policies just lately re-entered the general public eye throughout BlizzConline, the place thrash metallic band Metallica had all its audio replaced seemingly for Blizzard to keep away from a DMCA takedown.