Partnering with sports icon Tiger Woods was an necessary step in increase the PGA Tour 2K model, in response to 2K president David Ismailer. In an interview, the chief in contrast the movie star partnership with one it struck with Michael Jordan, and addressed the unlucky vehicle accident Woods sustained final month.
“There aren’t that many icons within the trade aside from Tiger Woods,” Ismailer informed GamesIndustry.biz. “And the best way I view constructing sports activities franchises, it takes fairly some time to construct into the franchise. So we thought it was the best approach to companion with Tiger. We view his means to assist us into the subsequent set of iterations of those video games over a long-term foundation. We have accomplished comparable partnerships like this with gamers like Michael Jordan and others within the trade, particularly in basketball, round long-term partnerships for his or her help in rising our franchises.”
Woods shall be an government director and guide for the event group, the newly acquired HB Studios. That is the developer behind The Golf Club and PGA Tour 2K21, so it would already be drawing on loads of golf expertise. The deal secures Woods’ title and likeness to seem completely within the PGA Tour 2K collection in addition to some other 2K golf video games. Woods was beforehand signed with EA Sports activities for 10 years.
Ismailer additionally addressed Woods’ accident, and stated that it would not change something concerning the character of the deal.
“We got here to our settlement and partnership upfront of that accident, however that does not change our relationship of him changing into our government director for the title, serving to us determine expertise, occasions, programs,” he stated. “He is received a wealth of information. He is one in every of golf’s most valuable icons, and we expect between buying HB and dealing with Tiger, we have an unimaginable alternative to construct golf within the online game house.”
In feedback launched alongside the press announcement, Ismailer additionally wished Woods a full and easy restoration.
PGA Tour 2K21 was 2K’s first golf sport formally licensed with the PGA model, and it made an enormous splash, selling 2 million copies. The success made it that rather more prone to turn out to be a significant a part of 2K’s sports activities portfolio.