The Name of Obligation franchise had a banner 12 months in 2020–here’s a breakdown of Activision Blizzard’s efficiency for the 12 months.
Activision introduced as a part of its earnings report that 2020 was the most important 12 months for Name of Obligation within the franchise’s historical past, thanks partly to the free-to-play video games Call of Duty: Warzone and Call of Duty Mobile, in addition to Call of Duty: Black Ops Cold War.
The CoD franchise had greater than 100 million month-to-month lively gamers throughout 2020, and this helped drive new data for income. For the 12 months, internet bookings throughout your complete CoD franchise amounted to almost double that of 2019.
Name of Obligation premium sales–that is, non-free-to-play games–grew by 40% year-over-year for unit gross sales. Moreover, Activision reported a “additional robust shift” away from bodily and towards digital gross sales.
For This autumn (October-December), Activision–across all of its franchises–had 128 million month-to-month lively customers, whereas internet bookings for the CoD franchise jumped by double-digits in comparison with This autumn of 2019.
Black Ops Chilly Battle’s launch in November helped develop the franchise, too, with month-to-month lively customers rising by 70% and time spent in CoD greater than doubling. The sport sustained its momentum, too, as Activision mentioned unit gross sales “grew sharply” in December and January because of the launch of the Season 1 replace.
Microtransaction gross sales on console and PC are booming, too, rising by greater than 50% within the fourth quarter alone. The Season 1 content material for Black Ops Chilly Battle and Warzone led to the best variety of battle passes “consumed” since Activision launched the mechanic in 2019.
Name of Obligation Cellular additionally had a giant This autumn, attaining double-digit progress for microtransaction gross sales, whereas month-to-month participant numbers in Western areas reached their highest numbers but. The typical sum of money spent per participant additionally grew year-over-year.
Shifting to Blizzard, World of Warcraft had “robust engagement” for its Basic and trendy modes in 2020, Activision Blizzard mentioned. Internet bookings from the WoW sequence jumped by 40% to achieve their highest degree in virtually a decade.
WoW month-to-month lively customers jumped year-over-year, serving to push complete Blizzard month-to-month lively customers throughout all video games to 29 million in This autumn alone.
Gross sales of the Shadowlands enlargement, together with extra subscribers, helped push WoW income in This autumn to progress year-over-year.
Blizzard additionally mentioned the Diablo Immortal beta take a look at in December and January was “met with very constructive suggestions and robust engagement metrics.” Extra beta exams are scheduled for later this 12 months. In different Blizzard information, the primary BlizzConline occasion will happen February 19 and 20, the place Blizzard will share updates on its franchises.
Activision Blizzard’s King division additionally posted robust outcomes, hitting its highest-full 12 months monetary efficiency since Activision Blizzard purchased the corporate in 2016. King reached an astonishing 240 million month-to-month lively customers, whereas microtransaction gross sales grew by double-digits.
In complete, Activision Blizzard made $2.4 billion in income for This autumn, which compares to $1.9 billion for a similar interval final 12 months.
For the complete 12 months, Activision made $8.09 billion in income, up from $6.49 billion final 12 months. Income from digital channels reached $6.66 billion. This was Activision Blizzard’s biggest year in its 30-year history.
It is a huge week for Name of Obligation, as Black Ops Chilly Battle’s Zombies mode grows with its new Firebase Z map. Try the video above and the tales linked beneath to study extra.