Riot Video games is making strikes with the hiring of Ryan Crosby from Netflix.
One of many greatest sport studios on the planet, Riot Video games, has employed a former Netflix and Hulu govt to go up advertising and marketing and client merchandise for the League of Legends studio’s brand-new leisure division.
Within the function, Ryan Crosby will work on creating “leisure extensions” of Riot’s franchises, together with League of Legends, in line with a report from Deadline. His boss is Shauna Spenley, one other former Netflix govt, who’s heading up the brand new leisure division at Riot.
This isn’t Crosby’s first gaming gig, as he beforehand labored on advertising and marketing and promoting at Activision, in addition to Microsoft. Most lately, he was the director of worldwide inventive advertising and marketing at Netflix earlier than making the leap to Riot.
“Ryan and I labored collectively for years at Netflix and I am excited to convey his distinctive mixture of strategic and inventive expertise to Riot as we proceed to develop the leisure division,” Spenley mentioned. “His deep gaming experience, mixed with broad leisure background, will show invaluable as we construct international groups that may pioneer the way forward for leisure.”
With 3,000 staff throughout 20 international studios, Riot is likely one of the world’s largest sport builders. The corporate is owned by Chinese language web behemoth Tencent.
Riot has quite a few tasks within the works, including a fighting game. Riot’s greatest sport is League of Legends, which has greater than 100 million month-to-month gamers.