Dan Ayoub, a former head at Halo studio 343 Industries, has joined the unbiased sport studio Sure Affinity to turn out to be its VP of Canadian operations and Toronto GM. Ayoub has greater than 20 years of expertise in gaming, together with a few years working as exterior studio head for 343 Industries. This can be a homecoming of kinds for Ayoub, as Ayoub was Sure Affinity’s “principal level of contact” at 343 when he was working there.
Sure Affinity has been working with Microsoft for more than a decade on the Halo brand, growing map packs and extra for the juggernaut sequence throughout quite a few installments.
In his new function at Sure Affinity, Ayoub will oversee the studio’s new Canadian unit and lead its studio in Toronto. He may even head up enterprise growth and advertising and marketing/PR for the complete firm.
“A Lebanese Canadian born and raised in Montreal, Dan brings intensive sport growth expertise from Microsoft, Digital Arts, Disney, and Ubisoft. He involves CA from Microsoft, the place he has been serving as Director of Schooling for a number of years,” Sure Affinity said in a news release. “Outdoors of his profession, Dan is a passionate advocate for schooling and the ability of video games for studying and social affect, and likewise serves on the Board of Administrators of Video games for Change. Dan has been an avid gamer since enjoying Pong for the primary time as a child and is obsessed with serving to groups obtain their targets, rising the trade as a complete, and making video games accessible to everybody.”
Sure Affinity is rising fast–the firm not too long ago exceeded 250 full-time workers at its Austin and Toronto places. “We look ahead to his guiding experience as we proceed to develop with increasingly bold lead growth, and co-development tasks, sooner or later,” Sure Affinity stated.
Sure Affinity was based in 2006 by former Bungie developer Max Hoberman and a sequence of different Halo builders. Considered one of its newest tasks is Halo Infinite, which it’s co-developing with 343. The sport is lastly releasing this fall.