The ESA is pushing forward with plans for a radically redesigned expo, this time all happening remotely.
The ESA is planning a giant three-day digital occasion for E3 2021, with streamed recreation demos, panel showcases, keynote occasions, and extra.
The pitch for the present has been despatched out to quite a few publishers, with VGC obtaining a copy containing all the main points. The occasion will happen between June 15-17 (which was confirmed after the show was cancelled in 2020) and be streamed stay from 10 AM – 10 PM PST, with replays operating exterior of these hours for different areas. The ESA additionally makes point out of some “charity” occasions that can happen exterior of the primary exhibition hours.
The plan for every day entails a number of two-hour keynote classes centered on particular video games or publishers, with the potential for Q&A classes after every. The ESA additionally makes point out of a June 14 preview evening, extra streams for smaller video games, and showcases from a variety of publishers, influencers, and media.
E3 2021 may also reportedly give media entry to video games the week earlier than the occasion, with the expo supplemented by previews that launch together with the keynotes. There’s additionally the potential for demos and public entry to video games by way of shopper platforms (just like the Summer season Recreation Fest demos on Steam final 12 months).
Lengthy-time E3 collaborator Geoff Keighley quit working on E3 2020 after inventive variations over its path (with the present finally being cancelled), and VGC stories that he is not going to be again in 2021. As a substitute, Keighley will reportedly proceed engaged on one other iteration of the Summer Game Fest for 2021.
Publishers might want to purchase into this new path from the ESA, which may be the present’s greatest hurdle. VGC stories that no less than one main video games firm talked about that the ESA is searching for a six-figure sum to be included in E3 2021’s programming. The ESA has additionally not dominated out the potential of a bodily occasion this 12 months both however is alleged to be squarely centered on the digital occasion contemplating the continuing COVID-19 pandemic.
The ESA consists of members from across the trade, with many of the greatest publishers within the enterprise nonetheless concerned. These embody the likes of Microsoft, PlayStation, Epic Video games, Activision Blizzard, EA, and extra. Some have been already staging their very own occasions throughout E3, nonetheless, with Microsoft internet hosting its personal occasion on the Microsoft Theatre in LA, EA internet hosting EA Play in Hollywood, and Sony skipping the occasion completely in 2019.
The ESA confirmed that it’s pursuing a digital occasion in 2021 in a press release to GameSpot, stating that extra particulars can be revealed quickly.
“We will affirm that we’re remodeling the E3 expertise for 2021 and can quickly share actual particulars on how we’re bringing the worldwide online game group collectively,” the assertion reads. “We’re having nice conversations with publishers, builders and firms throughout the board, and we look ahead to sharing particulars about their involvement quickly.”