CD Projekt Crimson, the developer of The Witcher and Cyberpunk franchises, has laid out its plans for a 2.0 model of the corporate. This contains altering a few of its enterprise and advertising methods and seeking to develop with acquisitions and extra.
The Polish studio lined all of this within the video under. Beginning off, the corporate stated it desires to concentrate on high quality as its prime precedence, which is a big factor to say following the troubled launch of Cyberpunk 2077 in December that the studio is still addressing. The studio additionally stated it desires to proceed to create “revolutionary” new IP on the planet of story-driven RPGs, whereas the developer desires to be often called one of many “world’s prime three online game builders” as a part of this new effort.
As a part of CD Projekt Crimson 2.0, the studio goals to develop a sustainable and “caring” office setting, centralize its RedEngine know-how to help a number of franchises, create growth groups that work throughout totally different franchises, and alter the way it communicates with followers via public relations and advertising.
On the engine modifications, CD Projekt Crimson stated it goals to centralize the corporate’s engine to help two franchises without delay. For example, the studio stated issues like NPC conduct routines or participant character management methods from one recreation could be carried over to the opposite. For group buildings, CD Projekt Crimson is planning to have cross-functional groups the place builders work on a number of video games on the identical time. “These groups will mix disciplines and experience so we have now nearer communication and skill-sharing happening from the start,” the studio stated. “It is a a lot. extra agile strategy to recreation growth.”
With regard to how CD Projekt Crimson will change its communication going ahead, the studio acknowledged points with Cyberpunk 2077 on this division. “We see issues that want to vary sooner or later,” the studio stated. This can embody advertising and PR campaigns that will probably be “a lot shorter,” the studio stated. The developer will wait till a lot nearer to a recreation’s launch to indicate a trailer, demos, or a showcase that goes in-depth on mechanics. CD Projekt Crimson should still launch teasers for brand spanking new tasks very early of their growth, nevertheless, however you should not anticipate a collection like Cyberpunk 2077’s Night time Metropolis Wire collection to return till a lot nearer to a recreation’s launch sooner or later.
What CD Projekt Crimson will discuss going ahead will change, too, because the studio plans to focus extra on polished recreation footage, not ideas, whereas the studio will showcase its video games on all platforms that it will likely be obtainable on. This appears to be immediately in response to Cyberpunk 2077’s advertising, which targeted on the next-gen and PC editions of the sport and never the Xbox One/PS4 variations that had many extra points.
CD Projekt Crimson can even now solely concentrate on a single 12 months at a time on the subject of content material roadmaps. For 2021, this roadmap contains updates for Cyberpunk 2077 and The Witcher franchise. CD Projekt Crimson additionally reiterated that the next-gen versions of The Witcher 3 and Cyberpunk 2077 remain in development and are scheduled for launch in 2021.
As for CD Projekt Crimson’s working setting, administration stated the aim will probably be to create a “snug,” “open,” and “empowering” place for folks to return to work.
What’s extra, CD Projekt Crimson stated it will likely be “extra energetic” in M&A, which suggests mergers and acquisitions, in an effort to bolster its expertise pool. Simply at the moment, March 30, CD Projekt Crimson introduced it had acquired the Cyberpunk 2077 co-developer Digital Scapes to create its first Canadian studio, CD Projekt Red Vancouver.
CD Projekt Crimson additionally shared a slide that reveals off what the studio goals to supply with its future video games. This features a additional mixing of genres, extra on-line connectivity, and increasing its franchises to new markets like cell, in addition to to mediums past gaming. CD Projekt Crimson additionally goals to have “parallel IP growth,” which means a number of AAA video games from totally different franchises within the works on the identical time as an alternative of 1 after the opposite. This parallel AAA recreation growth is predicted to start in 2022, however CD Projekt Crimson didn’t reveal which video games or franchises could be included.
The complete video presents much more perception into CD Projekt Crimson’s 2.0 technique and is effectively price a look ahead to folks fascinated with how the developer is altering its practices going ahead.